Content Strategy
Content Strategy: the Right Content, in the Right Place, at the Right Time
A great content strategy is directly tied to your customer sales cycle. Creating content aligned with your customer’s sales journey will improve sales. Content-type used at each sales phase is also highly dependent on whether your company is business-to-business (B2B) or business-to-consumer (B2C).
You’re meeting your customers where they are.
Some content will overlap stages. And, you can reuse content to create different formats. (Your blog post can make a good infographic.) Having different content formats allows you to successfully attract various types of buyers.
Content Matched to Buying Stage
Content Strategy Gap Analysis
Understanding where your content is strong and where it can be improved is the next step to better customer engagement. A portion of this gap analysis involves an analysis of your site’s search engine optimization (SEO). Keystone assesses your current SEO efforts and documents baseline keyword Search Engine Results Page (SERP) status.
Goal: Make Content Strategy Work for You
After you have your website optimized for a better conversion rate, it’s time to turn your focus to creating and distributing valuable, relevant, and consistent content. This will attract (and retain) a clearly targeted audience — and ultimately drive profitable customer actions.
There is a clear correlation between good quality content and strong search engine results ranking. A strong content strategy allows companies to build a highly targeted AND qualified audience.
To strengthen your content strategy, send Keystone a message or call at 734.997.3000.